What is eMadani: A Complete Guide


eMadani is a government initiative in Malaysia aimed at providing financial assistance to eligible citizens through e-wallet credits. The programme was launched on July 27, 2023, as part of the MADANI Economy: Empowering the People framework. The government has allocated RM1 billion for the programme, which is expected to benefit up to 10 million Malaysians.

Eligible adults, encompassing the B40 and M40 categories, can register for the eMadani programme through their choice of participating e-wallet service providers from December 4, 2023, until February 20, 2024. The one-off e-wallet credit of RM100 can be used for offline transactions, and the matching benefits provided by the respective e-wallet service providers can also be utilised. The credit can be redeemed by Malaysian adults aged 21 and above with a yearly salary of less than RM100,000.

The programme aims to provide financial relief to eligible citizens during the challenging economic times. It is part of the government’s efforts to boost the economy by empowering the people and encouraging digital adoption. With the increasing popularity of e-wallets in Malaysia, the eMadani programme is expected to have a positive impact on the digital economy and the financial well-being of eligible citizens.

eMadani Programme Details

eMadani is a government initiative to empower the people and ease their financial burden. The programme was announced during the launch of the MADANI Economy: Empowering the People framework on July 27, 2023. The programme offers a one-time RM100 cash e-credit to 10 million eligible adult citizens, with RM1 billion allocated by the government for this purpose.

Eligibility Criteria

To be eligible for the eMadani programme, citizens must be aged 18 and above and fall under the B40 and M40 categories. The registration and claim for eMadani credit began on December 4, 2023, and will run until February 20, 2024. The verification of identity for new users of the e-wallet providers will be done via the MyKad or passport.

How to Claim

The eMadani credit can be claimed through four e-wallet providers: MAE, ShopeePay, Setel, and Touch n Go. Once the credit is claimed, it can be used for offline transactions at participating retailers and cashless payments. The credit cannot be withdrawn as cash.

Sumbangan Tunai Rahmah (STR)

In addition to the eMadani credit, eligible citizens can also receive a one-time STR of RM500. The STR is a cash donation aimed at helping those in need during the school holidays. The STR can be claimed through the e-wallet providers.

Discounts and Vouchers

The eMadani programme also offers discounts and vouchers to users. These include discounts on toll payments and vouchers for selected retailers. Users can also earn reward points for their transactions, which can be redeemed for vouchers.

The Role of Prime Minister in eMadani

The eMadani programme was announced by the Prime Minister of Malaysia, Datuk Seri Anwar Ibrahim, during the second reading of the Supply Bill 2024. The Prime Minister highlighted the importance of this programme in providing financial assistance to the Malaysian citizens.

As the programme is a one-off e-wallet credit of RM100, the Prime Minister has taken a keen interest in ensuring that the registration and claim process is smooth and efficient. He has announced that the registration and claim for eMadani will open from Monday, Dec 4 to Feb 20 next year.

The Prime Minister has also allocated RM1 billion for the eMadani programme, which will benefit up to 10 million Malaysian citizens. The recipients will get a one-off e-cash credit of RM100 via this programme.

The eMadani programme is a part of the Malaysian government’s efforts to provide financial assistance to the B40 and M40 categories of the Malaysian population. The Prime Minister has emphasised that this programme is an important step towards ensuring that the Malaysian citizens have access to financial assistance during these difficult times.

The Prime Minister’s role in the eMadani programme is important to ensure it is implemented efficiently and effectively. His efforts have ensured that the programme will benefit many Malaysian citizens and provide them with much-needed financial assistance.

eMadani and Malaysian Citizens

eMadani is a government initiative aimed at empowering eligible Malaysians with an annual income below RM100,000. The programme is set to benefit up to 10 million Malaysians, including those who are recipients of Sumbangan Tunai Rahmah based on record as at Nov 7, 2023.

Malaysian citizens aged 21 years and above as at Jan 1, 2023, are eligible to register for the eMadani e-wallet credit. The registration for the e-wallet credit will be open from 4 December 2023 to 20 February 2024, with the e-wallet credit available to be used by 29 February 2024.

The e-wallet credit can be used for various purposes, including but not limited to, purchasing food and groceries, paying for public transportation, and paying bills. The initiative is expected to help Malaysians who are struggling to make ends meet due to the rising cost of living.

It is important to note that eligible Malaysians must register for the e-wallet credit during the registration period to benefit from the programme. The government allocated RM1 billion for the eMadani programme, which is a significant amount that shows the government’s commitment to uplifting the rakyat.

Financial Aspects of eMadani

eMadani is an initiative from the Malaysian government to provide financial aid to eligible beneficiaries with an annual income below RM100,000. The government has allocated RM1 billion to eMadani, which is expected to benefit up to 10 million Malaysians. Registration for the eMadani e-wallet credit will open from 4 December 2023 to 20 February 2024, with the e-wallet credit available to be used by 29 February 2024.

The e-wallet credit provided through eMadani can be used at participating e-wallet service providers such as ShopeePay, Setel, and MAE. The credit can also be used for cashback and DuitNow QR code payment. The e-wallet service providers will be responsible for distributing the e-cash credit to eligible beneficiaries.

The eMadani initiative is part of the government’s effort to provide financial assistance to the B40 and M40 categories of Malaysians. The initiative is expected to help alleviate the financial burden of eligible beneficiaries, especially during these challenging times.

eMadani in the National Budget

The eMadani programme was introduced in the National Budget 2024, which was tabled by the Prime Minister’s Department. The budget allocates RM1 billion for the eMadani programme, which aims to empower the people and promote the digital economy.

The eMadani programme is part of the MADANI Economy framework, which embraces six core values: keMampanan (Sustainability), KesejAhteraan (Prosperity), Daya Cipta (Innovation), hormAt (Respect), keyakiNan (Trust), and Ihsan (Compassion). The programme targets eligible adults encompassing the B40 and M40 categories.

The eMadani programme offers a one-time RM100 cash e-credit to 10 million eligible adult citizens, with a total of RM1 billion. The registration for the programme started on December 4, 2023, and the e-credit can be redeemed starting Monday.

The eMadani programme is expected to benefit about 10 million individuals, with a total cost of RM1 billion. The allocation for the programme is part of the Supply Bill 2024, which was passed by the Parliament. The budget also includes other allocations for various sectors, such as education, healthcare, and infrastructure.

eMadani programme is a significant initiative to promote the digital economy and empower the people. The programme is expected to have a positive impact on the economy and society, and it aligns with the government’s vision for a sustainable and prosperous future.

Summary of eMadani

eMadani is an initiative introduced by the Malaysian government to provide financial assistance to eligible beneficiaries with an annual income below RM100,000. The program is estimated to benefit approximately 10 million Malaysians in the form of RM100 e-wallet credit that can be used for purchases in brick and mortar businesses through participating e-wallet service providers.

The eMadani program is part of the larger MADANI Economy framework, which aims to empower the people and promote economic growth in Malaysia. The program was announced on July 27, 2023, and the registration and claim for eMadani credit will open from Monday, Dec 4 to Feb 20 next year.

To claim the eMadani credit, eligible adults encompassing the B40 and M40 categories can register and make claims through their choice of participating e-wallet service providers. The eMadani credit and the matching benefits provided by the respective e-wallet service providers can be used for offline transactions.

The eMadani program is a one-off initiative that aims to provide financial assistance to those in need during these challenging times. The government has allocated RM1 billion for the program, and it is estimated to benefit up to 10 million Malaysians. The program is expected to boost the local economy by encouraging spending in brick and mortar businesses through the use of e-wallets.

The eMadani program is a significant step towards promoting economic growth and empowering the people of Malaysia. The program provides financial assistance to those in need, and it is expected to have a positive impact on the local economy.

eMadani Frequently Asked Questions (FAQ)

The Ministry of Finance has provided a list of frequently asked questions regarding the eMadani programme. The FAQ covers topics such as eligibility criteria, registration, claims, and information on the e-wallet providers and identity verification.

Here is the quick summary of the FAQ section from the e-Madani website in English:

What is the eMADANI initiative?

eMADANI is a government initiative announced under the ‘Ekonomi MADANI: Empowering the People’ framework.

It aims to increase the use of cashless transactions and alleviate the financial burden of the people.

The program is expected to benefit over 10 million Malaysians, offering eMADANI credits worth RM100 for physical purchases through selected e-wallet service providers.

Participating e-wallet service providers will also offer additional initiatives like vouchers, cashback, discounts, reward points, and ‘coins’.

Who is eligible for eMADANI credit?

Malaysian citizens aged 21 and above in 2023.

Recipients of Sumbangan Tunai Rahmah (STR) as of November 7, 2023, OR those with an annual income of RM100,000 or below as per the records of Lembaga Hasil Dalam Negeri Malaysia (LHDNM) on July 15, 2023.

Applicants must complete the electronic identity verification ‘Know-Your-Customer’ (eKYC) with their chosen e-wallet service provider before applying for eMADANI credit.

Can I apply if I turn 21 by the end of 2023?

Yes, Malaysian citizens who turn 21 in 2023 are eligible, subject to the conditions mentioned above.

Am I eligible if I have previously received eBeliaRahmah?

No, recipients of eBeliaRahmah are not eligible for this program as they have already benefited from the eBeliaRahmah credit, introduced to foster a culture of cashless payments among the youth.

When does the program start and end? Is there an expiry date for eMADANI credit and incentives provided by e-wallet service providers?

Applications for eMADANI credit can be made once for each eligible applicant, from 8:00 AM, December 4, 2023, until 11:59 PM, February 20, 2024.

Once the credit is successfully applied, it must be spent by 11:59 PM, February 29, 2024. After this date, any unused eMADANI credit will automatically expire from the applicant’s e-wallet.

The incentives offered by e-wallet service providers depend on their respective policies. Please take a look at the service providers’ campaign announcements for more details.

Where can I claim the eMADANI credit?

The e-wallet service providers involved in this program are MAE, Setel, ShopeePay, and Touch ‘n Go eWallet.

How can I apply for eMADANI credit?

The verification process for new and existing users can be done through the involved e-wallet service providers.

Download the relevant e-wallet app from the Apple App Store, Google Play Store, or Huawei AppGallery.

Follow the instructions provided in the e-wallet app for new or existing users.

The e-wallet service provider will perform electronic identity verification, ‘Know-Your-Customer’ (eKYC).

Enter the required information on the eMADANI claim page in your chosen e-wallet app and press “Submit”.

You will be notified if the claim is successful.

Eligible recipients can only claim eMADANI credit from one e-wallet service provider. Please take a look at the respective e-wallet apps for more details on redeeming eMADANI credit.

What can I purchase with eMADANI credit?

The RM100 eMADANI credit can be used for any physical transaction at 1.8 million retailers/businesses through your chosen e-wallet, EXCEPT for few things such as integrated utility bill payments with the e-wallet app, government-related fee payments integrated with the e-wallet app, e-commerce or online transactions.

Am I allowed to make peer-to-peer transfers or cash redemptions?

No, eMADANI credit cannot be used for peer-to-peer transfers or cash redemptions. Be aware of scam tactics offering cash redemption for eMADANI.

When will I receive the RM100 eMADANI claim?

If you meet the eMADANI eligibility and have gone through the eKYC verification process, you will receive a one-off RM100 into your chosen e-wallet. Typically, this process takes 24 hours to 5 days from the date of application.

When will I receive additional e-cash incentives from the e-wallet service providers involved in this program?

This depends on the individual e-wallet service providers based on the campaign policies they offer. Please refer to the campaign information of the respective e-wallet service providers.

How is my personal information obtained and is it protected?

Data related to citizenship, age, STR recipients, income, or other related data will be obtained and verified through government departments such as the National Registration Department (JPN) and LHDNM. This personal data will not be shared with e-wallet service providers.

Any privacy issues related to e-wallets are subject to legal provisions under the Personal Data Protection Act 2010 (PDPA).

I am an offline retailer without e-wallet payment facilities. Can eMADANI recipients shop at my premises?

No. Retailers are encouraged to join the e-wallet platform that accepts payments through DuitNow QR codes so that eMADANI recipients can spend their eMADANI credits at your store.

Why is my application taking a long time to be approved?

Please contact the e-wallet service provider you have chosen forn about more informatio the delay. You may need to submit additional information, such as a copy of your identification card, for verification purposes.

For further inquiries about eMADANI, here are the contact details:

MAE: 1300-88-6688 or email [email protected]
Setel: Email [email protected]
ShopeePay: +603-2777 9222
Touch ‘n Go eWallet: +603-5022 3888

How will I know if I am eligible?

You will receive a notification about your application status from the e-wallet service provider of your choice after you make an application in their e-wallet app.

Will I be notified if my application fails?

Yes, you will receive a notification about your application status from your chosen e-wallet.

Is there a process for any disputes?

Yes. Any disputes can be submitted to your chosen e-wallet service provider, and they will assist you.

For applications that fail due to invalid identification, you may need to submit additional information for verification during the dispute process.

Why can’t the RM100 I received be used for online purchases?

The eMADANI initiative is for physical use. This aligns with the government’s objective to increase the use of cashless transactions among retailers, especially in the PMKS sector.

At the same time, vouchers, ‘coins’, discounts, and other additional initiatives offered by e-wallet service providers are eligible for use both online and offline.

There are physical businesses/retailers that do not have my chosen e-wallet service provider as a payment method. How do I make a payment?

You can use the DuitNow QR code to enable payment. All e-wallet service providers under the eMADANI initiative must be registered with DuitNow.

Therefore, if your chosen retailer does not carry your chosen e-wallet’s QR code, payment can still be made using the DuitNow QR code.

How were the four (4) e-wallet service providers chosen for this program?

The government invited the top 10 e-wallet service providers (based on transaction volume and active users) to participate in this program with guidelines and terms and conditions set by the Ministry of Finance (MoF).

This includes the ability to meet the technical requirements of the program, cost-sharing, and additional e-cash incentives to be offered to match the eMADANI credits provided by the government.

After discussions and evaluations, four (4) e-wallet service providers, namely MAE, Setel, ShopeePay, and Touch‘nGo eWallet, have committed to participating in the program.

Together, these e-wallet companies have over 10 million users and a network of over 2 million merchants online and offline. Their strong and extensive network enables the program to be implemented comprehensively nationwide.

I just registered as a taxpayer on 16 July 2023; am I eligible to apply for the eMADANI program, even though I have an income of RM100,000 and below per year?

Not eligible. For more information, please refer to the question, “Who is eligible for eMADANI credit?”

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