A market research company is a business that specializes in collecting and analyzing data about a particular market or industry.
They conduct research on consumer behavior, market trends, and competitor analysis to help businesses make informed decisions about their products, services, and marketing strategies.
Market research companies use various methods such as surveys, focus groups, and data analysis to gather information and provide insights to their clients.
Their services are used by businesses of all sizes and industries to gain a competitive edge in the market.
How do I choose the best market research companies in Malaysia?
Here are some tips on how to choose the best market research companies in Malaysia:
1. Look for experience: Choose a company that has been in the market research industry for a long time. This will ensure that they have the necessary experience and expertise to conduct effective research.
2. Check their reputation: Look for reviews and feedback from previous clients to gauge the company’s reputation. You can also check their website and social media pages for testimonials.
3. Consider their methodology: Different market research companies use different methodologies. Choose a company that uses a methodology that aligns with your research objectives.
4. Look for industry expertise: Choose a company that has experience in your industry. This will ensure that they have a better understanding of your target audience and can provide more relevant insights.
5. Check their pricing: Compare the pricing of different market research companies and choose one that offers competitive pricing without compromising on quality.
6. Look for customized solutions: Choose a company that offers customized solutions tailored to your specific research needs. This will ensure that you get the most relevant insights for your business.
List of market research companies in Malaysia
- Ipsos Malaysia: Ipsos is a leading global market research firm with a strong presence in Malaysia. They offer a wide range of services, including consumer and customer insights, brand health tracking, advertising effectiveness, and public opinion research.
Website: https://www.ipsos.com/en-my
- Nielsen Malaysia: Nielsen is a global market research company that provides data and insights on consumer behavior, media consumption, and market performance across various industries in Malaysia.
Website: https://www.nielsen.com/my/en/
- Kantar Malaysia: Kantar is a global data, insights, and consulting company with a presence in Malaysia. They provide a range of services, including brand strategy, innovation, customer experience, and market understanding.
Website: https://www.kantar.com/locations/malaysia
- Frost & Sullivan Malaysia: Frost & Sullivan is a global market research and consulting company that provides industry analysis, market forecasts, and growth strategy consulting services to businesses in Malaysia and the Asia-Pacific region.
Website: https://ww2.frost.com/about/locations/malaysia/
- Merdeka Center for Opinion Research: Merdeka Center is a Malaysia-based market research company that focuses on public opinion polling, political surveys, and social research. They provide insights into public sentiment, electoral behavior, and policy issues in Malaysia.
Website: http://www.merdeka.org/
- Acorn Marketing & Research Consultants: Acorn is a market research consultancy based in Malaysia, offering a comprehensive range of research services, including consumer insights, market segmentation, brand equity, and customer satisfaction.
Website: https://www.acornasia.com/
- KAD Research: KAD Research is a Malaysia-based market research company that specializes in providing qualitative and quantitative research services, including focus group discussions, in-depth interviews, and online surveys.
Website: https://www.kadresearch.com/
- Market Vision Research Services: Market Vision is a Malaysia-based market research company that offers a range of services, including consumer insights, market segmentation, brand health tracking, and advertising effectiveness research.
Website: http://www.market-vision.com.my/
- BIS Research: BIS Research is a Malaysia-based market research and consulting company that provides industry analysis, market intelligence, and strategy consulting services to businesses in various industries.
Website: https://www.bisresearch.com/
- Asia Research Partners: Asia Research Partners is a market research company with a presence in Malaysia, providing research services such as consumer insights, brand health tracking, and market segmentation across various industries.
Website: http://www.asiaresearchpartners.com/
And here’s more:
1. Nielsen Malaysia
2. Ipsos Malaysia
3. Kantar TNS Malaysia
4. GfK Malaysia
5. Euromonitor International Malaysia
6. YouGov Malaysia
7. Millward Brown Malaysia
8. Research International Malaysia
9. Frost & Sullivan Malaysia
10. Ipsos ASI Malaysia.
What makes a good market research company in Malaysia?
Here are some factors that can make a good market research company in Malaysia:
1. Experience: A good market research company should have a proven track record of conducting successful research projects in Malaysia. They should have experience in various industries and be able to provide insights that are relevant to their clients.
2. Expertise: The company should have a team of experts who are knowledgeable in different research methodologies, data analysis, and interpretation. They should be able to provide customized solutions that meet the specific needs of their clients.
3. Technology: A good market research company should have access to the latest technology and tools to conduct research efficiently and effectively. They should be able to collect and analyze data in real-time, providing their clients with timely insights.
4. Ethics: The company should adhere to ethical standards in conducting research, ensuring that the privacy and confidentiality of participants are protected. They should also be transparent in their research methods and reporting.
5. Customer service: A good market research company should provide excellent customer service, responding promptly to client inquiries and providing regular updates on the progress of the research project. They should also be able to provide actionable insights that help their clients make informed decisions.
Why choose market research company in Malaysia?
Here are some reasons why businesses may choose a market research company in Malaysia:
1. Local expertise: A market research company in Malaysia will have a better understanding of the local market, culture, and consumer behavior. This can help businesses tailor their products and services to meet the needs of the local market.
2. Cost-effective: Market research companies in Malaysia may offer more cost-effective solutions compared to those in other countries. This can be especially beneficial for small and medium-sized businesses with limited budgets.
3. Access to a diverse population: Malaysia is a multicultural country with a diverse population. A market research company in Malaysia can help businesses gain insights into different consumer segments and their preferences.
4. Language proficiency: A market research company in Malaysia will have staff who are proficient in the local languages, including Malay, Chinese, and Tamil. This can help businesses conduct research and communicate with consumers more effectively.
5. Regulatory compliance: A market research company in Malaysia will be familiar with the local regulations and laws governing market research. This can help businesses ensure that their research is conducted in compliance with the local laws and regulations.